Every day, new and innovative ways of marketing products and services emerge. Organizations that embrace change not only survive, but also thrive in the market. Embracing changes in marketing techniques gives organizations the competitive advantage. Potential customers are naturally attracted to organizations that are innovative and different from those offering similar products and services. One of the best ways of differentiating similar products and services is through constantly changing the face of marketing in an organization. Bring convenience to the consumer. Meet their needs first. Don’t write for yourself, write for the reader.
The face of marketing has changed in the following aspects;
1. Technologically through the use of the internet
Over 40% of the world population has internet connection and the number is constantly growing. This enables an organization to market to people even in remote areas in real time. Marketing is now moving away from posting ads in the newspaper and on billboards. E-mails are sent to potential customers. This is a faster, cheaper and more effective method of marketing. Here is a short video showing us just how much it has changed.
2. Social Media
Instagram and Facebook are two widely used social media platforms for marketing purposes. Millions of people are registered on these two sites making marketing easier and more convenient. Not only that it is far cheaper to run ad campaigns on either of these platforms than traditional advertising, and you can laser target the audience seeing your ads.
3. Personalized Marketing
A customer will be inclined to buy from an organization that focuses on meeting their individual needs. Marketing through promotional ads has changed from talking to a group of people to communicating to a single consumer. Making a potential consumer feel like you are talking to them even if it is through a tv ad.
4. Use of Sales people
Putting a trained personnel in the field is an advantage to both the customers and organization. The sales person is able to get instant feedback from the customers whether positive or negative. The sales person can give clarification to consumers over queries about a product. However, if the sales person doesn’t know the product well enough to the customer’s satisfaction, this method can be a disadvantage to the company.
5. Free Gifts
They are usually given after a purchase of a particular product or service.
6. After sale services
They may include free delivery of products and free installation.
7. Free samples
This is especially effective for a new product trying to penetrate the market. The free samples are offered to potential customers in strategic areas.
In a dynamic environment that is rapidly subjected to change, it is beneficial for an organization to adopt changes in marketing.
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